Showing posts with label Secret 7. Show all posts
Showing posts with label Secret 7. Show all posts
Sunday, 20 April 2014
Tuesday, 1 April 2014
OUGD503: Studio brief 1 and 2 Crit
Today we had a crit for the whole of OUGD503. First we looked at collaboration work, and then we focused on our individual work.
Collaborative feedback:
Feedback:
> High quality photographs, some really well constructed photographs.
> Labels are really well constructed and designed. The colours are a clever way of making each bottle stand out.
> The clear labels work really effectively. This simplistic approach works well and the consistency is really strong, good job.
> Work on your campaign more instead of so much on the bottle design.
> The Matcha Tea label is difficult to read.
> The transparency of the labels conveys its water rather than juice, which works well.
> Strong illustration
> Very fresh, realistic product range.
> Photography adds to the overall impact.
> Clever use of colour to communicate the flavour of each bottle, it creates an individual density for each.
> Very strong and fresh design.
> Love the illustration style.
> Different that the labels are see-through.
> Works as a consistent cohesive unit.
> Consider changing the lids, try other colours.
Most of the feedback was very positive which is nice to hear. To take the feedback into use I think we'll try photoshop the lid colours to see how it looks and whether to use it or not. There isn't much we can do now about some of the labels being hard to read, apart from trying to use photoshop to enhance the labels. I think we now need to just focus down on the campaign and make sure its up to as much as a professional level as our designing has been.
Individual feedback:
I displayed my YCN Effect brief boards, a logo I have designed, a poster for posterheros and my secret 7 work.
Presentation:
Strengths:
Well presented boards for 'effect' - clear and simple.
Suggestions:
> Could do with somebody copy on Effect boards to describe the brief and chosen concept - Same applies for other boards.
> Development shown for photography logo - mock ups and branding guidelines could be developed.
> Secret 7 and photography logo could do with some text - Who is the artist? Explain the brief.
> Need an impact board
> Show evidence of development
Project Management:
Strengths:
> For the logo - Loads of different combinations of logo colours/ styles.
> A lot of work gone into final products.
> Effect brief - strong outcome with mixed media solutions.
> Ability to work on colab and responsive.
> Evidence of project management on boards.
Suggestions:
> Evidence processes and development more.
> More story telling is needed but done waffle - just a bit of background info.
> Do more briefs for responsive.
> Short briefs are shown - more big briefs would be ideal to fill out module report.
> Development processes shown, but final resolutions could be executed better.
Other comments:
> Hard to crit work as no briefs have been supplied discussing the projects and concepts chosen.
> Spelling mistakes - 'habit' on Posterhero's brief.
Collaborative feedback:
Feedback:
> High quality photographs, some really well constructed photographs.
> Labels are really well constructed and designed. The colours are a clever way of making each bottle stand out.
> The clear labels work really effectively. This simplistic approach works well and the consistency is really strong, good job.
> Work on your campaign more instead of so much on the bottle design.
> The Matcha Tea label is difficult to read.
> The transparency of the labels conveys its water rather than juice, which works well.
> Strong illustration
> Very fresh, realistic product range.
> Photography adds to the overall impact.
> Clever use of colour to communicate the flavour of each bottle, it creates an individual density for each.
> Very strong and fresh design.
> Love the illustration style.
> Different that the labels are see-through.
> Works as a consistent cohesive unit.
> Consider changing the lids, try other colours.
Most of the feedback was very positive which is nice to hear. To take the feedback into use I think we'll try photoshop the lid colours to see how it looks and whether to use it or not. There isn't much we can do now about some of the labels being hard to read, apart from trying to use photoshop to enhance the labels. I think we now need to just focus down on the campaign and make sure its up to as much as a professional level as our designing has been.
Individual feedback:
I displayed my YCN Effect brief boards, a logo I have designed, a poster for posterheros and my secret 7 work.
Presentation:
Strengths:
Well presented boards for 'effect' - clear and simple.
Suggestions:
> Could do with somebody copy on Effect boards to describe the brief and chosen concept - Same applies for other boards.
> Development shown for photography logo - mock ups and branding guidelines could be developed.
> Secret 7 and photography logo could do with some text - Who is the artist? Explain the brief.
> Need an impact board
> Show evidence of development
Project Management:
Strengths:
> For the logo - Loads of different combinations of logo colours/ styles.
> A lot of work gone into final products.
> Effect brief - strong outcome with mixed media solutions.
> Ability to work on colab and responsive.
> Evidence of project management on boards.
Suggestions:
> Evidence processes and development more.
> More story telling is needed but done waffle - just a bit of background info.
> Do more briefs for responsive.
> Short briefs are shown - more big briefs would be ideal to fill out module report.
> Development processes shown, but final resolutions could be executed better.
Other comments:
> Hard to crit work as no briefs have been supplied discussing the projects and concepts chosen.
> Spelling mistakes - 'habit' on Posterhero's brief.
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Wednesday, 12 February 2014
OUGD503: Studio brief 1 - Secret 7
So I decided as one of my briefs I would have a go at Secret 7 seen as I managed to get into the final last year. I looked through the songs and decided on T.Rex - Get It On as I am familiar with this track because of my parents. I looked at a few previous sleeve designs from them to get some inspiration and to see where I could go.
I sketched out a load of ideas based on the lyrics "Bang a gong", as I believed this was a good starting point and was relevant.
I chose four ideas which I really liked and decided to develop them a bit further.
From these designs I then took my ideas onto the computer. I wanted the design to be really simple but stand out. I messed about with some images of gong mallets.
I played around with yellow and red as these were the colours I felt worked best.
I liked the idea of having the image in a bitmap.
I took the idea of the mallet hitting the gong and developed it with simple colours and simple shapes till I was happy with what I had.
I tried out different ideas, colours, added a drop shadow to see what I could get. I then had a mini crit with my flat mate and we both decided it needed either a pattern or some text.
In the end I used these two below, around the circle is the definition of a gong. I thought it was a pretty subtle way of hinting at what the song maybe but without giving away the artist name or song choice.
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