In our group we helped each other with ideas for where we could start. As my summer project was on the Japanese artist Shigeo Fukuda I started mind mapping ideas based around him:
I started to form an understanding of how I could use the concept of Fukuda to influence my ideas and help me decide on a website which would be appropriate and interesting.
Lorraine helped me with my mind mapping which was a massive help. It really made me think about where I could take my ideas, and what ideas there was for me to start looking/ researching into. It was a chance to get all my thoughts down onto the page and to take a step back and look what I could work with.
I was told to constantly ask the question why, so if i've picked a specific audience, why? If I've picked a specific tone of voice, why? If i've picked that subject, why? This helped massively, it really helped define my idea and make my concept very precise.
I've decided to create a website which plays tribute to Shigeo Fukuda. From doing my research over summer I didn't come across any websites which actually focused on him as an individual.
Why?
Shigeo Fukuda was the first Japanese artist/ graphic designer who was put into the Art Directors Club Hall of Fame in New York city. His eco-friendly/ anti-war ethics allowed him to rise to popularity as he was using his extremely complex but clever communication skills to target matters which actually mattered! He was not only a graphic designer but was a sculptor and an interior designer. I think learning about shigeo and his work ethics would be inspirational to others, as I think there is a lack of information on the man himself. He was a very clever man and he believed in what he stood for. I believe this point needs to be highlighted as the graphic design industry seems to be getting so vast and so commercial people are lacking in original concepts. We need to be able to look back at where a lot of design has come from and who originated interesting and compelling design. That's not to say that all graphic design today is lacking originality, because it's not, it would just be helping people to have a greater understanding of how realistic social and economical issues can make such a big impact in the design industry.
Aimed at who?
The website would be aimed at designers aged 16 to 25 years. An age where young designers are just starting out, starting to figure out what kind of designers they want to be and what there main focus is, finding out what they believe in. I find it really handy having information on designers work as it gives me a greater understanding of what messages they are trying to portray and how as an individual they work within the constraints of the design industry.
The purpose of the website is to inform designers of who Shigeo fukuda is, but also to help up and coming designers to think about their personal and professional practice. So, helping them to work with and find out what ethics they approve of, with examples of Fukudas work.
Effective/ appropriate form of content?
The content will include information on Shigeo Fukuda. A timeline about his work and his history. Information on his work and the messages he wanted to get across.
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