OUGD503: Studio brief 2 - Boost, Poster design and Campaign

So after printing out our design and applying it to our bottles we were able to get photographs of the range, individually and together. Having the photos of our bottles we were able to start designing for the next part of the brief. We needed to create the boards for the hand in, and we needed to create posters to advertise our drink.

I started working on some poster ideas. As we'd used illustrations on the bottles I was thinking that we use a lot of bright colour for the background to keep with the quirky aesthetic.

I finally decided on this design, but unfortunately we didn't use it. Sean created a poster using the photographs we had taken, which we used on the boards.

I thought it would be a good idea to have the hand coming down picking up a bottle, and for the poster to be asking you personally a question, to engage the audience more and allow them to relate to the fact that they get to pick what benefit they want. Sean mocked up the idea and came up with this final idea:

As we started to produce the final boards I managed to illustrate what we thought the campaign might look like. I kept it very illustrative based to keep with the aesthetic, I think it works pretty well:

As well as the campaign, I also designed a Point of Sale for the drink. The idea was to have it in shops next to the tills, each flavour has its own Point of Sale.