Wednesday, 24 October 2012

OUGD404: Visual Literacy Introduction Presentation notes

Fred briefed us on a new module named 'What is visual literacy?'

Here are few notes from the session

Bring a camera to every session

Books To consider - Design Basic - Ambrose/ Harris

Visual Literacy:
                     
                       - Construct meaning from visual images and type
                       - Interpreting images of the present, past and a range of cultures
                       - Producing images that effectively communicate a message to an audience

Key Elements of visual language in Graphic Design:
                     
                        - Frame - Format - Figure/Form - Ground - Composition - Visual Dynamics - Type
                        - Colour - Layout - Legibility - Readability.

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