I've considered potential audiences for my 'Design for print' info-pack and I have made a decision:
I've decided to aim my info-pack at students, 16 - 20 year olds, who are in 6th form or college moving on to university to study Graphic Design. I want my information pack to be a kind of starting kit on design for print, getting students engaged and giving them a better understanding before they go to university. I want to come across in a fun but serious manner as I want to get students engaged but I don't want to put them off.
My concept is to make two large posters which start off as an a6 sized pamphlet and fold out into an a2 or a1 poster. The idea being that print is seen as just a process of reproducing text and image, but when you really look into it it's so much more complicated and complex than how it first looks. Hence why the poster starts small then opens out to be big.
I mind mapped the sections of design for print and realised I could split the categories into two sections, this is why I am going to make two posters.
The two sections are Design and Production.
Design: Format, layout, colour.
Production: Printing methods, stock, finishing, cost.
The two posters are going to be presented in envelopes and slipped into a protective case. The posters will be beneficial as they will be able to be put on the wall in the studio as therefore viewed by everyone on a regular basis, or placed as a studio or class resource for students to get out and read for themselves.
What will the students get from the info-posters?
Students will improve their knowledge and have a deeper understanding of what designing for print is and what it really consists of. It will also prepare students for moving onto university level Graphic Design. Although the posters are aimed at specifically graphic designers there's no reason that other students can't learn from what the information has to offer as printing is stretched over every creative arts studies.
Why?
Well, printing is vital for designers, there's so many specific skills and understandings which are involved in the print process to create clean quality and professional design. It's so easy to slip up during the design process to end up with a print which is off colour, or costs too much, or just doesn't work in general. Knowing printing methods, formats, stock, costs, production, and finishing from the beginning will help you along your course at university.
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