OUGD503: Studio brief 1 - Session 1

In our first session with Fred he explained to us the studio brief and what we will be learning. 

-Keep a record of the briefs I do.
-Minimum of five, pick fairly substantial ones.
-Keep your work documented
-Be realistic with the time scale of the briefs.
-Consider: What am I getting from it? Wheres the challenge?
-Evaluate own process
-Blog with module code and title on design practice blog.

We given ten minutes to write a list of what wanted to get out of the module:

-Improved time management
-Finding my focus - what is working best for me? What do I enjoy?
-Improved practical skills, putting them into practice.
-Recognition from other clients
-Working to a structure
-Effective professional communication
-Getting a reward/ prize
-How not to get exploited 
-Opportunities to work on a range of different briefs.
-Thorough brief analysis
-Creative compromise
-Portfolio development
-Contacts 

We were then given ten minutes to write What do I think live and competition briefs are useful?

-Improved creative practice - pantone etc - legal fonts
-Getting recognition
-Help find what I enjoy doing
-Build confidence in my work
-Help get placements
-The 'challenge' of a professional brief
-Commitment to being more than a student
-Developing clearer/ more effective work practices
-Real world bench marking
-Professional responsibility
-Contacts
-Professional feedback
-Professional experience

For a preparatory task we were asked to bring in five studio briefs which we thought we appropriate and that we liked from the internet.

We were asked to write why we picked the briefs:

-Improve my illustrator skills

-Sounded fun

-Competitive

-Interesting to see logos I design in the real world

-For a young audience

-Brief sounded interesting

-Improved skills when working with specific ideas from clients

-Nice prize

-Looked straight forward

-Outside my comfort zone

-Ethics

-Range of problems

*All about what I can get out of a brief.

We were then split into groups of 6 and given an old YCN brief to look at. We were given a set of questions to answer:

What is the problem?

Kids and teenagers lack knowledge in British history. People who Churchill the dog is but not Winston Churchill.

What is the brief asking us to do about it?

Inform and raise awareness of who Winston Churchill is. Get kids to engage with history.

What is the brief achieving?

Improved knowledge of youngsters

Who will benefit?

11-18 year olds

What is the message?

Winston Churchill is "the greatest Briton ever". Kids know more about the history of Britain.

Who is the audience?

11-18 year olds

How will the message be delivered?

Variety of mediums appropriate, serious but playful.

Fred then went through all the questions and stripped down the briefs to see what everyone actually is getting out of the briefs. We are advised to read the terms and conditions of every brief competition we enter. If we do not agree with the terms and conditions do not enter it.

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