If something is printed it is seen to be true. It is correct. It is factual.
It's a way of capturing things.
Documentation. Communication. Reproduction.
200 aD the first ever print recorded. Wood print, Japanese.
Europe printed 1000 years later.
Religion became very important in print. A Chinese print expressing the charms of Zen of Buddhism.
People following religion as it gives a sense of community. Knowledge is power. People started to realise they didn't know a lot, people became curios, investigation through print.
1000 AD moveable type in Asia.
1450 first bit of equipment. Changed society completely.
Books printing, reading, becoming more intelligent, able to pass their knowledge on. Religion a massive kick starter.
People become culturally self aware.
European output of pretend books
15th century - 1000+ books printed
16th century - 200, 000, 000 books printed
17th century - 600, 000, 000 books printed
18th century - 1, 000, 000, 000 books printed
by 1500 AD people in Europe could all print.
Invention of the Gutenberg press, the world change from a literal to a visual world, people using text to communicate.
Glyphs were made so people could understand what people were writing about, and how it was meant to be expressed, So for example '!' represents exclamation!
The medium is the message 1980 Marshall McLuhan. Predicated the world wide web.
Individualism > Democracy > Capitalism > Nationalism.
Linotype - Film (watch)
Linotype revolutionised the way of printing, 1884 - 1960's, pushed technology.
Back to first ever prints...
The first ever etching was religious.
Mass consumption
William Morris > Making things pretty, colour being used.
1870 - Join the Navy posters
Beginning of propaganda
Modernism 1930's
Germany - great age of mass propaganda.
Colour changing the way we work & see things.
Limited the way you design.
"Keep your teeth clean"
Print can be very dangerous, for example Newspapers. Not everything we read is always true.
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