Wednesday 12 February 2014

OUGD503: Studio brief 2 - Concept development

After researching the flavours we both assigned to each other we decided to pick a colour scheme for each fruit, which we would use on the packaging. My partner mocked up a diagram of the colours we are going to use:




We then sat and discussed different concepts for packaging and for the advertising of the drink:





These are some bottles shapes which I liked and thought would be appropriate for the design:


We printed out the boards we'd designed and had them in front of us. It helped us get an understanding of the colours, the themes and the tone of voice we were looking at.



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