Me and sean had a crit with Lorraine and we came to the conclusion that we needed to change our design a bit. From what we had it looked as if we were designing for a smoothie drink.
We looked at some flavoured water bottles and realised they always look very refreshing with reference to hills and water. We decided to scrap the background off the package and have a clear wrapper instead.
I also drew some water splashes around each fruit to make it look more refreshing and revitalising:
Here is some packaging design with the water in place over the fruit:
We decided to change the bottle from being square, with sharp edges, to being long, with smooth edges and a clear bottle, here is an example:
I also redrew the vegetables and the fruits as we had feedback from people that some of the fruit looked a bit crude:
Here are some packaging designs I came up with:
I added some waves to the background to try and add something to the white space:
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