We started by getting into groups and explaining to everybody what the brief we had chosen was about.
Fred then wrote on the board four questions that we had to answer specific to our briefs:
5 most important words in the brief?
> International
> Unique
> Environmental
> Pioneering
> British
5 Most important considerations?
> The audience
> Consider various types of media
> How can they create a unified retail experience.
> The final outcome
> They are a brand proud of their ethics
5 Related products?
> Hand Creams
> Makeup
> Moisturiser
> Lip Balm
> Talcum powder
5 Related places?
> Shopping centre
> City
> High street
> Outlet shopping centre
> Body care
After answering these four questions we swapped briefs with someone in our group and answered the same questions for their brief.
Fedrigoni brief
5 Important words?
> Paper
> Consistent
> Pioneering
> Versatile
> Ultra-functional
5 Most important considerations?
> Part of the paper world since 1717
> Consistently at the forefront of the a paper industry
> Pioneering techniques and processes
> 80% recycled pre consumer waist
> Available in seven different weights
5 Related products?
> Diaries
> Note book
> post-it notes
> Envelopes
> Business cards
5 related places?
> Ryman
> Staples
> The works
> GH Smith
> Croppers
After finishing our answers we had to sit with the person who we swapped briefs with and compare the words which we'd written down for each answer. Surprisingly me and Priesh had both written similar words down for each questions answered, give or take 2 words on each.
The task was to show that everybody thinks the same, and if everyone is thinking the same, every bodies going to have similar outcomes therefore lowering a chance of winning. We need to be careful with our idea, we need to think outside the box. Don't be afraid to go in weird directions with the brief.
We were then asked another set of questions:
Who is the audience?
Females aged 18-35
Who should the audience be?
Females, middle class, aged 20-35
Who COULD the audience be?
Females and males aged 16-40
From the questions 'Who COULD the audience be? we had to answer the following questions:
Why?
Body shop is unisex, the products are not age restricted.
What do they do?
With out trying to stereotype. I'd say they work a 9-5, go to coffee shops, love shopping, try to treat their body right cause they've been told to on T.V. and don't question if it's really working or not.
Where do they go?
Coffee shops, general shopping, touristy holidays, bars.
What do they buy?
Gym equipment, organic pro cuts, fancy clothes
What do they want to be?
Charity giving, fresh food eating, good smelling, respectable, modern and organic.
This task was to get us to stretch out the audience and really analyse who they are and what they do. It got us thinking about where you could take your design, and who else you could aim the product at other than what the brief has said.
No comments:
Post a Comment