OUGD504: Design for print, Idea development and sketches

I started writing out what my concept was, what would be included in the design, who the audience was, the tone of voice etc.

Once the idea was finalised on paper I started by sketching out front cover ideas, layout ideas, and what the content page would be like etc.

I chose what ideas I liked and developed some of them on screen.

The images below were ideas for my first concept which was two big posters:

I wanted bold colours and bold fonts, to attract interest.

For this idea I was going with the idea of dripping paint, I really like the font though, i'm not to sure about the design, it reminds me of a horror film.

Here i was playing around with the idea of three dimensional shapes, again the lines dripping down were meant to be paint:

Red and white work together very well, red is quite a fierce colour, it is very in your face.

Below are some contents page ideas. I started looking at colours fading into each other.

I started to design my books with the ideas I had, I find it easier to try out ideas on the computer to see what works best. I tend to design better when Im trying out ideas on the computer rather than sketching ideas:

Here is my front cover design. The rigid edge is the view of the mountains at the top of helvellyn.

I tried it out with a few different colours but decided I liked this combination the best. It gave the book a warm feeling.

I used a combination of different grids to lay out my design.

I wanted to incorporate the mountains into my design, as they were related to the 'northern' concept.

I took the mountain idea further and decided that for each page I would label them with a different shaped mountain.

I then developed the labelling idea further, and used actual mountain shapes from the mountains which were situated around the Lake District.

I started adding single pages to the design which would feature northern words or phrases but made so they were suitable and appropriate for design.

For each page I had a double page spread with the chapter title spread across it. The idea was to add more colour and make it more interesting. I realised that there was going to be a lot of text in the book, so I wanted to even it out with large type, images and colour.

I designed a pattern which was made by overlapping the mountains, I thought it'd be a wonderful backdrop to some of my pages, and I could even chop it up and use it in a different format.

I placed it as the background to my format page, the colours were really friendly and warm, and worked really well together.

I designed my own paper size charts.

I was testing it with different colours to see what worked best.

Again keeping with the 'northern' theme, for the colour page I stretched out the mountains, and arranged them in the background. I wanted the page to be colourful and stand out.